Introduction to Digital Marketing Course

Digital marketing has changed the way consumers purchase
goods and services along with how companies connect with their customers. This
course will bring you up to speed to look at the variety of digital marketing options
available to you and how to use some of the platforms. Whether you are responsible
for digital marketing within your organisation or if you are looking to move
into the fast paced digital world, this course is for you.

This course is open to anyone wanting to learn how digital
marketing can significantly boost your routes to market and make your entire
systems more efficient. Digital marketing is the exact opposite of the old
situation of throwing people at a problem. Digital marketing is all about how
to use technology effectively to achieve the same goals cheaper and faster than
ever before.

Throughout the day you’ll learn;

• All about Search Engine Optimisation (SEO)
• All about Pay per Click Advertising (PPC) using Google AdWords
• All about Email Marketing
• All about Website Technologies including Domain Names, Website Builders, Web Servers
  and more
• All about Cyber Security
• All about Social Media

This course is designed to be an overview of everything you
need to be aware of that relates to the world of digital marketing. If you are
a bit daunted by how the world has changed over recent years, this course is
for you to bring you up to speed about how things should be done correctly.  

What to Bring

The course is 100% theory based which covers a variety of
topics, so just turn up and enjoy.

What’s Included

The full day course includes;

• Tuition taught by Michael Cropper a digital marketing expert who works with digital
  marketing technologies on a daily basis professionally
• Room hire
• Lunch and refreshments throughout the day
• A copy of the teaching materials