Social Media for Beginners Course

Social media has changed the world we live in. If you are
completely baffled with the world of social media then this course is for you.
Whether you are responsible for using social media channels within your
organisation or whether you are simply wanting to learn the best practices,
which platforms to use and how to monitor your activities well using a suite of
tools, you will find this course useful.

This course is open to anyone wanting to learn how to use
social media channels effectively. Skipping through the hype and headlines
saying that “Facebook isn’t used by young people anymore” and looking at the
reality that Facebook is used by over 1 billion people globally. We’ll teach
you what you need to know about the core social media channels of Facebook,
Twitter and LinkedIn while covering the vast array of new social media channels
that are being used by people of all ages and backgrounds. Learn how to communicate
effectively with your audience, how to build your audience and how to manage
the process of working across multiple social media channels.

Throughout the day you’ll learn;

• How to use Facebook Business Pages
• How to use Facebook Demographics
• How to Create a Facebook Strategy
• How to Plan your Facebook Business Goals
• How to Create your Facebook Business Page
• How to Building your Audience
• Ask your Friends
• How to Use Hashtags
• How to Promote Social Media on your Website
• How to use Facebook Optimisation & SEO
• Creating your Social Media Content Strategy
• Crafting your Tone of Voice and Brand Guidelines
• How to Find Content Sources
• Identifying the Best Posting Schedule
• Increasing your Content Visibility
• About Tracking and Useful Tools
• What are UTM Tracking Parameters
• What Social Media Tracking Tools to Use
• How to use Bitly
• How to use Buffer
• How to use HootSuite
• How to use Google Analytics
• Creating the Optimal Process Flow
• Tracking Engagement
• How to use Facebook Insights
• How to Calculate your Return on Investment (ROI)
• How to Manage Users and Roles
• How to use Facebook Business Manager
• Case Studies
• How to use Facebook Ads
• Social Media Considerations
• How to use Twitter, covering similar topics to above related to Twitter
• How to use LinkedIn, covering similar topics to above related to LinkedIn

What to Bring

Throughout the course you’ll need a laptop for some of the
interactive parts. If you do not have one, a tablet will suffice or simply work
with another attendee to shadow them. The Social Media for Beginners course is
approximately 75% theory and background understanding and 25% hands on.

What’s Included

The full day course includes;

• Tuition taught by Michael Cropper a social media expert who works with digital marketing
  technologies on a daily basis professionally
• Room hire
• Lunch and refreshments throughout the day
• A copy of the teaching materials